Red Bull Racing Announce Title Sponsorship With Aston Martin
Red Bull Racing confirmed on Monday that they have reached an agreement with British sportscar manufacturer Aston Martin. The new deal will the Milton Keynes based outfit renamed Aston Martin Red Bull Racing from 2018 onwards.
Red Bull and Aston Martin began their partnership 18 months ago which led to the development of the production of the Aston Martin Valkyrie hypercar which was designed by Chief Technical Officer with Red Bull Racing Adrian Newey.
The new agreement will see Aston Martin develop an innovation centre and Red Bull Racing’s Milton Keynes campus known as the Aston Martin Advanced Performance Centre.
Speaking about the new agreement, Red Bull team principal Christian Horner commented by saying:
Our Innovation Partnership with Aston Martin has been a pioneering project from day one. Having conceived and created the remarkably successful Aston Martin Valkyrie together in 2016, we extended our relationship this year and are now delighted to further strengthen the partnership and see the team competing as Aston Martin Red Bull Racing in 2018. In addition, more than100 Aston Martin staff will service the new Advanced Performance Centre on our campus here in Milton Keynes and it will allow us to collaborate further with Aston Martin on special, equally innovative, new projects.
President and CEO of Aston Martin, Andy Palmer who attended the last Formula One race in Singapore, commented by saying:
Title partnership is the next logical step for our Innovation Partnership with Red Bull Racing. We are enjoying the global brand awareness that a revitalised Formula One provides. The power unit discussions (in Formula One) are of interest to us, but only if the circumstances are right. We are not about to enter an engine war with no restrictions in cost or dynamometer hours but we believe that if the FIA can create the right environment we would be interested in getting involved.