Motorsport.com Named Official Digital Media Partner Of Formula E
The FIA Formula E World Championship announced on Thursday ahead of this weekend’s season opening Hong Kong ePrix that Motorsport.com have been named as the new digital media partner to the all-electric racing series.
The new partnership is an expansion of Motorsport Network’s involvement in the sport after it was announced in January that the company had taken up an ownership stake in the racing series.
Speaking about the new partnership, Formula E Founder and CEO, Alejandro Agag commented by saying:
We’re delighted to welcome Motorsport Network as our digital media partner – as we aim to benefit from the extensive reach of their platforms to bring Formula E content to as many passionate fans around the world. Formula E is transforming motor racing for the digital generation and as the leading motoring and motorsport media operation, Motorsport Network are the ideal partner to continue growing our presence in this space.”
Chairman of Motorsport News Zak Brown commented on the deal saying:
The Formula E championship and Motorsport Network are both experiencing massive growth and we believe joining forces with this media partnership will provide to be very beneficial for both of us. Motorsport Network’s investment in Formula E was driven by the audience growth and engagement we saw in the series on our platforms including Motorsport.com and Autosport.com. The global reach of our network including additional dedicated coverage on InsideEVs.com will help Formula E showcase its exciting racing to an even broader audience. Similarly, there is a new breed of motorsport fan around the world that is inspired by electric mobility, that will discover Motorsport Network for the first time thanks to our partnership. We also plan to work closely with the championship’s manufacturers to help them showcase their vision of the future of electric vehicles.