NASCAR Unveils Augmented Reality Experience

FORT WORTH, TX - APRIL 09:  Ryan Blaney, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, and Kevin Harvick, driver of the #4 Jimmy John's Ford, lead the field past the green flag to start the Monster Energy NASCAR Cup Series O'Reilly Auto Parts 500 at Texas Motor Speedway on April 9, 2017 in Fort Worth, Texas.  (Photo by Brian Lawdermilk/Getty Images) *** Local Caption *** Ryan Blaney; Kevin Harvick
 FORT WORTH, TX - APRIL 09: Ryan Blaney, driver of the #21 Motorcraft/Quick Lane Tire & Auto Center Ford, and Kevin Harvick, driver of the #4 Jimmy John's Ford, lead the field past the green flag to start the Monster Energy NASCAR Cup Series O'Reilly Auto Parts 500 at Texas Motor Speedway on April 9, 2017 in Fort Worth, Texas. (Photo by Brian Lawdermilk/Getty Images) *** Local Caption *** Ryan Blaney; Kevin Harvick

NASCAR have teamed up with Coca-Cola to brings fans closer to the action through a unique VR experience where fans can immerse themselves in the 2018 Monster Energy NASCAR Cup Series play-offs.

The new AR experience is available for fans through the NASCAR mobile apple which available through the Google Play store and the Apple store.

Speaking about the announcement, NASCAR Digital Media Vice President Tim Clark said:

NASCAR is always looking for unique ways to engage fans and bring them closer to the sport, especially during the most exciting time in our season. “Together with Coca-Cola, we’re inviting fans to step right into the NASCAR Playoffs and experience the action, pageantry and emotion like never before.

(Video courtesy of NASCAR)

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