A new era begins today, Friday 1st January 2021 as the Aston Martin name returns to Formula One as a manufacturer for the first time in over 60 years and will make their race debut on March 21, 2021 with four time Formula One world champion Sebastian Vettel and Lance Stroll.
Aston Martin have had great success in sportscar racing through Aston Martin Racing in the 24 Hours of LeMans and speaking about the luxury manufacturer’s return to Formula One, Lawrence Stroll, Aston Martin Lagonda Executive Chairman said:
“Formula 1 is a hugely powerful platform that will play a key part in the overall Aston Martin strategy as we seek to take the company forward. It is a truly global sport with a huge audience that we believe can help reignite the brand and further increase its desirability all over the world. This is a brand that has already had huge success in top-level international motorsport such as the 24 Hours of Le Mans – and now we have an opportunity to write a new page in the history books. That’s a hugely exciting prospect for anyone who is a lover of the Aston Martin brand, for fans of Formula 1 and the sport itself.”
Aston Martin not only have a rich history in motorsport but movie goers will recognize this iconic British brand from the James Bond franchise with the DB series the car of choice for 007.
Aston Martin Formula One Team CEO and Team Principal, Otmar Szafnauer commented saying:
“We’ve had almost a year of preparation to reach this point and we’re really looking forward to seeing the reaction when we finally unveil our new identity as the Aston Martin Formula One Team. Representing such an iconic brand is a huge privilege for every member of the team. We’ve earned a well-deserved reputation for punching above our weight, so we’re confident we can do the Aston Martin name proud right from the get-go. It’s the start of a new journey and I can sense an extra energy in the team, with a determination to push performance further than ever before. Combined with some of the most creative minds in the business, a true racers’ mentality and the can-do spirit that has served us so well through the years, we have every reason to be excited about the future”.
The Aston Martin Formula One Team will reveal their new livery in February with fans encouraged to stay tuned to the team’s social media and website for further updates.
(Video courtesy of Aston Martin via youtube.com)