The Alfa Romeo Racing Orlen Formula One Team announced on Friday that they have extended their partnership with Singha Corporation, a subsidiary of the Boon Rawd Brewery for the 2021 season which will see the Singha logo appear on the C41 cars driven by Kimi Raikkonen and Antonio Giovinazzi.
The Singha logo will also appear on team overalls. Speaking about the news, Alfa Romeo Racing Orlen Team Principal and CEO of Sauber Motorsport AG, Frederic Vasseur commented saying:
In the fast-changing world of Formula One, it’s a very good sign to see a partnership of this kind stretch into its third year. Singha Corporation has been a true friend of our team since their arrival and we’re committed to honouring this partnership in the best possible way: fighting for positive results on track and giving 100% to develop our activation off it.
Voravud Bhirombhakdi, Senior Executive Vice President, Boon Rawd Brewery commented saying:
“It is wonderful to continue our close relationship with Sauber Motorsport. Having been involved in Formula One since 2010, we can truly say we have found our home with Alfa Romeo Racing ORLEN: just like our company, which originates from a family business, Sauber very much feels like a big family and we are proud to be part of it.”
Yan Lefort, Commercial Director, Sauber Motorsport commented saying:
“We are delighted to welcome Singha Corporation as a partner once again. From the start of our relationship, three years ago, this felt more like a family relationship than a business partnership: two groups of people, sharing values, objectives and principles, coming together for a common target. We are looking forward to developing an exciting activation plan with them and reaching out to our fans with it.”