Arrow McLaren SP announced on Tuesday that they have extended their sponsorship agreement with tobacco and technology company Vuse for the 2021 NTT IndyCar Series. The partnership which began in 2020, will continue to build on innovation and build on creativity.
Coming on the heels of last year’s partnership, which drove innovation for both brands despite the year’s challenges, Vuse and Arrow McLaren SP’s new multi-year agreement is turning up their collaboration with enhanced branding on the No. 5 and No. 7 Arrow McLaren SP Chevrolets and two annual custom-designed livery paint schemes throughout the season.
This season will see Vuse have a greater presence on the Arrow McLaren SP Chevrolet’s driven by Pato O’Ward and Felix Rosenqvist and Juan Pablo Montoya during the Indianapolis 500.
Speaking about the partnership extension, McLaren Racing CEO Zak Brown commented on the news saying:
“This commitment by Vuse to Arrow McLaren SP is great news for the team and the sport, as we seek to grow the INDYCAR adult fanbase for the future. We are working on several engaging collaborations together that we can’t wait for the fans to be part of this year. “Bringing a major consumer brand into the team and into the series is positive for everyone.”
Chief Marketing Officer of Reynolds, parent company of Vuse, Jorge Araya commented saying:
“We’re excited to continue our partnership with Arrow McLaren SP in the 2021 racing season and beyond. “AMSP and Vuse share a passion for technology and innovation, which are both integral to our overall goal of creating shared value for consumers, society, employees and stakeholders.”
Arrow McLaren SP and Vuse are also united in their commitment to supporting those in need. Vuse is excited to continue giving back to Disabled American Veterans (DAV) and Conquer Paralysis Now (CPN), founded by AMSP co-owner Sam Schmidt. The brand announced multi-year partnerships with both organizations in 2020 and continues to be inspired by their missions.
Speaking abut the new agreement, team co-owner Sam Schmidt commented saying:
“The entire Arrow McLaren SP team is thrilled to be expanding our relationship with Vuse for the 2021 NTT INDYCAR SERIES season and beyond. “Vuse has been incredibly generous not only to support Arrow McLaren SP but in joining us to support DAV and CPN, who are bettering the lives of disabled veterans and people with paralysis. Those are both causes that are especially close to our hearts.”