The Aston Martin Cognizant Formula One Team announced on Tuesday, ahead of the launch of the Silverstone based outfit’s new car on Wednesday that they have signed a multi-year contract with leading crypo currency company Crypto.com.
Kris Marszalek, Co-founder and CEO of Crypto.com said:
We are extremely excited to be partnering with Aston Martin Cognizant Formula One™ Team. There is strong alignment between our brands and the aspirations of our customers. In only four years we have built the world’s most secure and fastest-growing cryptocurrency platform serving more than 10 million customers worldwide. We’re proud to be partnering with Aston Martin as they return to Grand Prix racing, especially as the first cryptocurrency platform to be sponsoring an F1 team.
Lawrence Stroll, Chairman, Aston Martin Cognizant Formula One™ Team, said:
“As we prepare for the start of the new season, I am delighted to welcome Crypto.com as a global partner of Aston Martin Cognizant Formula One™ Team. I am very impressed by the vision of the Crypto.com management and the tremendous speed at which their platform is growing. I am sure this partnership will bring a fresh perspective to both our businesses and introduce both brands to new audiences. We are proud of our heritage, but as this deal shows we are also a very modern team.
Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Cognizant Formula One™ Team, said:
“This partnership with Crypto.com really puts Aston Martin Cognizant Formula One™ Team at the forefront of the boom in cryptocurrency and blockchain technology. It is an industry that is fast becoming mainstream and it is hugely exciting that we – as an innovative Formula One team – are building a strong relationship with a company that is leading the way in this important sector.”