The Aston Martin Cognizant Formula One Team announced on Thursday that they have entered into a multi-year partnership with iconic sunglasses brand Oakley. Today’s announcement sees Oakley added to a growing stable of luxury goods brands partnered with Aston Martin Cognizant Formula One™ Team ahead of the 2021 Grand Prix season.
Speaking about the new partnership, Caio Amato, Oakley Global Brand Director, said:
“We are super honored to partner with Aston Martin Cognizant Formula One™ Team. Motorsport has always fascinated us at Oakley – it’s one of the most extreme sports on earth. This collaboration gives us a unique opportunity to turn this toughness into inspiration, pushing the boundaries of technology and innovation. We’re already looking forward to an incredible journey ahead.”
Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Cognizant Formula One™ Team, said:
“It’s a privilege for Aston Martin Cognizant Formula One™ Team to be bringing the Oakley name back into Formula 1. It’s a brand with an incredible sporting heritage; one that’s also synonymous with cutting-edge performance and technical innovation – so it’s absolutely a perfect fit for the team. Furthermore, it’s another fantastic addition to our growing luxury goods partnerships portfolio, showcasing the outstanding work we’ve done in the sector ahead of the 2021 season.”
The 2021 Formula One season gets underway this weekend with the Bahrain Grand Prix at the Sakhir circuit.