Audi AG and Volkswagen Group AG announced on Friday that they have taken ownership of Sauber Group AG in preparation for their introduction to Formula One in 2026.

As part of the increased involvement in Formula One, Oliver Hoffmann takes over responsibility for Audi’s Formula 1 commitment and becomes Chairman of the Boards of Directors of Sauber Group.

Andreas Seidl will become CEO of the Audi F1 Team, and thus the face of the Audi F1 team.

Manfred Döss, Chairman of the Supervisory Board of AUDI AG: “The entry into Formula 1 is not only the pinnacle of Audi’s very successful history in motorsport, but also as big a sporting challenge as it is a financial commitment. Through the bundling of Oliver Hoffmann’s responsibilities and the complete takeover of the Sauber Group, we are accelerating our preparations for the 2026 season.”

Jörg Schlagbauer, Vice-Chairman of the Supervisory Board and Chairman of the General Works Council of AUDI AG: “Audi must remain technologically flexible, able to take action, and future-proof. To this end, we need a clear course. ‘Vorsprung durch Technik’ must be our aspiration. This has now been made management’s top priority. I am therefore looking forward to cooperating even more intensively with Gernot Döllner. All Audi employees’ thanks go to Oliver Hoffmann for his work. We wish him and the four rings much success in the premier class of motorsport.”

Gernot Döllner, Chairman of the Board of Management of AUDI AG: “I thank Oliver Hoffmann for his tireless dedication as Member of the Board of Management for Technical Development. In recent years, Oliver has contributed significantly to the sharpening of the Audi product DNA that we are now bringing to market step by step with the launch of the Audi Q6 e-tron. In particular, the high-volume models based on the PPE and PPC, which are important for us, bear his signature.”

Hoffmann’s extensive experience in motorsport makes him the right man at the right time. As Member of the Board of Management for Technical Development and as Head of Audi Sport, he was able to achieve great motorsport successes for the brand with the four rings. These include international wins and championships in customer racing, in DTM, and in the all-electric Formula E World Championship. Recently, Audi was the first manufacturer ever to win the famous and notorious Dakar Rally with an innovative electrified drivetrain. Preparations for the entry into Formula 1 in 2026 are in full swing.

Oliver Hoffmann: “I would like to thank the entire team at Technical Development for the great performance in recent years, and I am proud of the outstanding products resulting from our intensive work that we will bring to the streets in the coming months. Motorsport, particularly Formula 1, is my big passion. I am convinced that by bundling responsibilities and taking over 100 percent of Sauber Group, we will further accelerate our preparations for the launch in 2026. I am pleased we were able to secure the services of Andreas Seidl as Audi F1 Team CEO. He is exactly the right man for our ambitious plan. Thanks to his broad experience from leadership roles on the manufacturer and Formula 1 team side, he will make a significant contribution to Audi’s Formula 1 project.”

Born in Passau, Germany, Andreas Seidl began his motorsport career in BMW’s Formula 1 programme; he was also Director of Race Operations during his time there. As Team Principal, Seidl celebrated multiple world championships and three overall victories at the prestigious 24 Hours of Le Mans. From 2019 to 2022, Seidl was Team Principal of the McLaren Formula 1 Team, before taking over as CEO of Sauber Group in 2023.

Andreas Seidl: “I thank Gernot Döllner and Oliver Hoffmann for their trust and am looking forward to leading Audi into Formula 1 together with a highly motivated team as CEO of the Audi F1 Team. We have a clear roadmap for how we want to become competitive in Hinwil as well as in Neuburg. We have ambitious goals. Realization of them is in progress and will be further accelerated through the complete takeover of Sauber by AUDI AG.

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