Autograph, the web3 brand co-foundeed by Tampa Bay Buccaneers quarterback Tom Brady announced a multi-year partnership with Penske Entertainment Corporation the owners of the NTT IndyCar Series, Indianapolis Motor Speedway as well as partnering with NTT IndyCar Series outfit Team Penske.
The multiyear partnership will see its first premiere NFT collections drop in conjunction with the 106th Running of the Indianapolis 500 presented by Gainbridge on Sunday, May 29 on NBC.
“The Greatest Spectacle in Racing” will serve as the launch point for what will be a utility-laden, expansive offering from Autograph and Penske’s iconic motorsports properties, leveraging extremely vast historical archives, past and present drivers and race cars, and ticketing activations around the Indy 500. More information on the initial drops will be announced in the coming weeks.
Dillon Rosenblatt, co-founder, and CEO at Autograph commented on today’s announcement saying:
“Autograph is thrilled to partner with all of Penske’s motorsport brands to honor its legacy and to help lay the groundwork for its future in Web3. “Launching a collection with a growing racing series and one of the most important motorsports teams ever, ahead of the biggest single-day spectator sporting event in the world, is a privilege we do not take lightly.”
Jonathan Gibson, executive vice president of Penske Corp commented saying:
“Growing the engagement we have with our fans across the NTT INDYCAR SERIES, Team Penske and Indianapolis Motor Speedway is one of our most important strategies. “The convergence of sports and technology provides us many unique opportunities, including this new opportunity with NFTs and digital collectables. We believe Autograph is the perfect partner, and I can’t wait to reward our fans with unique opportunities to get closer to the sport through this new innovative relationship. And nothing brings the racing world together like the Month of May and the Indianapolis 500, so it’s the perfect launching point for this innovative partnership.”
For more information on the 106th running of the Indianapolis 500 presented by Gainbridge visit the Indianapolis Motor Speedway website.