Big Machine Distillery – home of Big Machine Vodka Spiked Coolers and Ascot Award-Winning Borchetta Bourbon – has extended its multiyear partnership with Indianapolis Motor Speedway.
The partnership, which has been in place for over ten years, will see Big Machine Vodka Spiked Coolers continue to partner with the Brickyard. Speaking about today’s announcement, J Douglas Boles, President of the Indianapolis Motor Speedway said:
“Big Machine’s continued enthusiasm for IMS and motorsports is incredible. “Scott Borchetta and his team have been engaged and dynamic partners in a variety of ways for more than 10 years. Their continued commitment to the Speedway helps provide our fans with the best experience possible.”
Big Machine is no stranger to motorsport sponsorship, serving a primary sponsor to the Big Machine Music City Grand Prix INDYCAR SERIES race in Nashville and speaking about Thursday’s news, Scott Borchetta, founder and Chairman of Big Machine said:
“We are so proud to continue our relationship with Indianapolis Motor Speedway. “IMS is unlike any other sporting venue in the world, and the Indy 500 is always a memory-maker, which aligns with all Big Machine brands: making memories.”