The McLaren Racing Formula One Team announced on Wednesday, ahead of this weekend’s 2021 Formula One season-opening Bahrain Grand Prix at the Sakhir circuit that they have entered into a long-term partnership with crypto-currency exchange company bitci.com.

Under the partnership, Bitci.com branding will be represented on the McLaren MCL35M race cars and on the driver helmets of the McLaren F1 drivers, Lando Norris and Daniel Ricciardo.

Speaking about the new partnership, Mark Waller, Chief Commercial Officer at McLaren Racing said:

We are delighted to announce Bitci.com as an official partner of our McLaren F1 team. This long-term partnership with the brand and our introduction of a fan token will be the first of its kind in this sport. We look forward to working with Bitci.com and seeing the brand for the first time on the MCL35M at the start of the 2021 Formula 1 season in Bahrain this weekend.

Çağdaş Çağlar, Chairman, Bitci Technology said:

“Formula 1 is among the most acclaimed and watched sports in the world. The fact that McLaren Racing, one of the most outstanding teams and considered as one of the legends of Formula 1 all over the world with its successes, has chosen to work with a Turkish blockchain company for this project is very significant as this is the solid proof for the global success of Turkish entrepreneurs, engineers and software developers.”

 

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