Extreme E, the all-electric SUV racing series which will launch in two weeks time with the inaugural Saudi Arabia X-Prix have announced that they have entered into a broadcasting partnership with BT Sport for the opening season of Extreme E.
Speaking following the announcement, Head of BT Sport, Simon Green said:
Sports broadcasting, like every industry, has a part to play in climate change and our coverage of Extreme E will be a constructive step in highlighting positive environmental messages to our customers. I know how important this is as part of BT’s ongoing efforts to become a net zero carbon business by 2045 and for BT Sport to become one of the greenest broadcasters in the UK.”
Chief Marketing Officer with Extreme E Ali Russell commented on the news saying:
Today’s broadcast agreement with BT Sport marks another major coup for Extreme E. Apart from allowing us to bring our thrilling electric race format to even more sports fans in the UK and Ireland, BT Sport provides us with an invaluable platform to share the wider environmental and equality message behind the championship.
“Although the domestic uptake of electric vehicles is increasing, there is still work to be done to showcase the potential of EV technology. By focusing on the environment through sustainable motorsport, Extreme E hopes to encourage fans to make changes to reduce carbon emissions and slow down the climate emergency.”