The ABB FIA Formula E world championship announced on Friday that they have signed a deal that will see Channel 4 show live coverage of the upcoming London Eprix which takes place from July 24/25 at London’s ExCel Arena with Vernon Kay fronting the coverage. Speaking about the news, Kay said:

“There’s nothing that quite beats the atmosphere of your home race and with seven British drivers to cheer on, the UK fans are going to love tuning in for this amazing weekend of racing. London is the penultimate event in the calendar so it is going to be all to play for. Fans can be sure of close, unpredictable racing on what is set to be a spectacular and unique track.”

Jaguar Racing’s Sam Bird commented on the news saying:

“It is great news for Formula E to be shown live on Channel 4 for such a key race on the world championship calendar. This is the first time in five years we’ve raced in London – the first time in 17 years for Jaguar – and terrestrial TV plays a key role to put our sport into the homes across the UK at a milestone moment. The ExCeL track looks like it should put on an entertaining race for the fans as it’s the first indoor and outdoor circuit, offering something truly unique. I hope the country tunes in to enjoy the close racing and watch Jaguar Racing pushing for a podium on home soil.”

Chief Media Officer with Formula E Aarti Dabas commented saying:

“We are pleased to add Channel 4 to our ever-growing line-up of media partners. UK is a key market for Formula E’s ecosystem of teams, manufacturers, partners and drivers. More importantly we wanted to provide our growing UK fanbase and potential new fans with easy access to watch and engage with the live coverage of their home races. Channel 4 is one of UK’s most progressive free-to-air channels and this partnership for the London races provides both Formula E and Channel 4 to engage with progressive motorsports fans and new audiences.”

Share This