The new all female W Series have announced that all of their races starting with the opening round of their inaugural season which kicks off on May 4 in Hockenheim will be broadcast live on Channel 4 in the UK.
Speaking about the announcement, W Series CEO Catherine Bond Muir said:
This is a historic moment for us. The UK, with its incredible love of motorsport, is a cornerstone market for W Series, and what better way to engage and entertain than with live coverage of our all-female single-seater racing? Channel 4 is the ideal broadcast partner and we’re delighted to be working with them as we introduce the world to this exciting new concept.”
Ex F1 driver and W Series Advisory Board Chairman David Coulthard said:
I’ve had the privilege of working with Channel 4 as a Formula 1 commentator for many years and I’m thrilled that their appetite for live motorsport has grown to cover W Series too. Channel 4’s experience with Formula 1 will prove invaluable as we work together to produce a compelling show for viewers, fans, partners and sponsors alike.”
Channel 4’s Chief Commissioning Editor of Sport Joe Blake Turner commented on the announcement saying:
We’re thrilled to be bringing live coverage of W Series to terrestrial audiences. Women have been under-represented in motorsport for far too long and who knows, this exciting format could be the first step towards producing a female Formula 1 champion in the not-too-distant future.”