Aston Martin who return to Formula One in 2021 after over 60 years away from the sport announced on Thursday that they will be known as the Aston Martin Cognizant Formula One Team after signing an agreement with American multinational IT company Cognizant.
Speaking about the announcement, Chairman of the Aston Martin Cognizant Formula One Team Lawrence Stroll said:
The return of Aston Martin to Formula One after more than 60 years away is a landmark moment in the history of the sport. Everyone knows what Aston Martin stands for, but the Formula One team will allow us to take the essence of the brand to new places, building on the strong foundations laid by the previous iterations of the team. I’m hugely proud that we can start this new chapter with the support of Cognizant. In today’s world, as the digital revolution continues, I can’t think of a more suitable or valuable partner to work with us as we strive to make Aston Martin one of the greatest teams in the sport.
Brian Humphries, CEO of Cognizant commented on today’s announcement saying:
We are absolutely thrilled to be the title partner of Aston Martin Cognizant Formula One™ Team. Our global brands have much in common. We are both innovative, forward-looking firms that like to move fast, stay focused, and lead from the front. We understand the incredible power of today’s advanced technologies and how to harness them to engineer unique customer experiences. We’re excited by the promise of this deep and mutually beneficial partnership.
Aston Martin Cognizant Formula One Team Principal and CEO Otmart Szafnauer commented on the news saying:
We’re just two months away from the start of the season, so it’s fantastic to celebrate the new era of Aston Martin in Formula One by welcoming Cognizant as our title partner. Innovation and technology are central pillars for any Formula One team and this long-term partnership is more than just a branding exercise. With a new factory already under construction, Cognizant’s expertise and resources will add value in all areas of our IT operations and make a valuable contribution to our performance on-track.
Managing Director, Commercial and Marketing with the Aston Martin Cognizant Formula One Team, Jefferson Slack commented on the new partnership saying:
This is a really special moment as we welcome Cognizant as the primary partner of the Aston Martin Formula One™ Team. As we take this iconic brand back to the pinnacle of racing, it’s hugely motivating to have the support of a true powerhouse in Cognizant, a Fortune 200 company with nearly 300,000 employees. It’s a multinational that’s making a real impact across the globe with great vision from Brian Humphries and the senior leadership team. Cognizant will be integral to our future success and a partner in the truest sense, unleashing its capabilities as a digital transformation agent. Like Aston Martin, it’s a company with aggressive targets and ambitions, and will flourish in the global spotlight of Formula One
The Aston Martin Cognizant Formula One Team have brought in four time Formula One world champion Sebastian Vettel to partner Lance Stroll this year and speaking about the new sponsor the German commented saying:
I can’t wait to start working with Aston Martin Cognizant Formula One™ Team. There’s so much for me to discover over the next few months and I’m incredibly determined to help make this team even more successful. Before we know it, we will be at the first race, seeing this famous name back where it belongs. I’m proud to be part of this journey.
Lance Stroll who joined the Silverstone based outfit from Williams in 2019 commented on the new partnership with Cognizant saying:
Seeing Aston Martin back in Formula One is a huge deal – especially with a new title partner, Cognizant. Whenever I’m at the factory, you can feel the buzz and energy. We’re ready for this. There’s so much hunger in the team and I just can’t wait to get the season started.
The Aston Martin Cognizant Formula One Team will reveal their new look for 2021 next month ahead of the start of the 2021 Formula One season.