Formula One announced on Tuesday that they have signed an agreement that will see Crypto.com become a global partner of sport and will be the title sponsor to the upcoming Sprint race that will take place at the British Grand Prix in Siverstone.
Speaking about the news, Stefano Domenicali, Chairman and CEO of Formula One commented saying:
We are pleased to welcome Crypto.com to the Formula 1 family, as we continue to attract progressive global brands anchored in performance and innovation.
Ben Pincus, Director of Commercial Partnerships at Formula 1®said:
We are thrilled to announce Crypto.com as a Global Partner and lead partner of the Sprint event as we bring this exciting new format to fans for the first time this year. We will rely heavily on their expertise as we explore the world of cryptocurrency, an area we are very interested in, and this will be the first time as a sport we are able to offer fans the opportunity to explore this exciting world as we further increase our digital presence. Crypto.com are revered in the industry and their experience was key in the decision to partner with them, as well as the company’s commitment to becoming carbon negative, as we continue to move towards sustainability goals of our own.
Kris Marszalek, co-Founder and CEO of Crypto.com, said:
We are extremely proud to be the first cryptocurrency sponsor of Formula 1, joining a prestigious collection of brands supporting a sport with technology and innovation at its core. We look forward to many years of innovating together, and will begin at the Belgian Grand Prix where we will present a brand new award. We’re also excited to partner with F1 in the development of exclusive NFTs, connecting fans to the sport in new and innovative ways.