Cusick Motorsports founder and team owner Don Cusick says that there is really nothing like thd Indianapolis 500.
Cusick Motorsports entered their fist Indianapolis 500 in 2021 with the Los Angeles-based LOHLA SPORT.
Speaking about the partnership with Cuisck Motorsports, LOHLA SPORT founder and CEO Lisa Hurley said:
The Indy 500 partnership with Cusick Motorsports was the highlight of our year. “As a brand anchored in sport, but not motor racing, we flourished with a newfound customer base who is passionate and sports minded. In our own industry, golf being part of the Indy 500 (four holes of the famed Brickyard Crossing golf course are inside IMS) increased our ‘cool factor’ exponentially leading to customer excitement, anticipation and interaction.”
The 2025 Cusick Motorsports partners represent the wide variety of companies that consider motorsports to be a perfect vehicle for their corporate hospitality. Branded Bills (a unique headwear and apparel company), Mach10 Automotive (providing dealership owners with a trusted and experienced partner to navigate complex business transitions), and Mannkind (developing therapeutic products and devices to help people manage serious medical conditions). The team also supports Elite INDYCAR, an INDYCAR fan page.
2025 marked the first Indy 500 for Mach10 president and CEO George Pero – but his first time will definitely not be his last.
Pero says:
The last two weeks have been absolutely incredible. “We came out for qualifying to support both Ryan (Hunter-Reay) and Jack (Harvey) and it was an amazing experience. There is no other place on Earth like the Indianapolis Motor Speedway and no experience like race day at the Indy 500. The fans, the energy, the vibe is like nothing I’ve experienced before.”
Billy Morgan, Marketing Director of Cusick Motorsports says:
We’re proud of the effort we put into this each year. “This is our fifth year at the Indy 500 and every year, we see partners get involved and want to be a part of this incredible sport. That’s our job – to get them excited and keep them coming back. We are already working on our 2026 plan and are also building a program around some future events here in 2025 as we want to grow our engagement in INDYCAR beyond just the month of May.”
Thd Indianapolis 500 is just the beginning for Cusick Motorsports with Don saying that the team want to be in the INDYCAR SERIES full-time but the key to making that a reality is securing the funding.
Cusick Motorsports entered into a partnership with Dreyer and Reinbold Racing to create Dreyer and Reinbold Racing with Cusick Motorsports in 2023.
It will be interesting to follow Cusick Motorsports journey to full-time NTT INDYCAR SERIES competition.