Formula One announced on Wednesday ahead of the start of the 2021 season-opening Bahrain Grand Prix this weekend, that Drive Coffee has been named official supplier to the sport as part of a multi-year partnership. The new agreement will see Drive Coffee beverage products served at Grand Prix events in the Paddock Club, inside the paddock, and at the races themselves.
Drive Coffee will also launch co-branded Formula One coffee products that will go on sale in supermarkets and shops worldwide later this year.
Speaking about the new partnership, Ben Pincus, Director of Commercial Partnerships with Formula One commented saying:
We are delighted to be announcing Drive Coffee as the Official Coffee Provider of Formula 1 ahead ofthe new season. Their high-quality product, relentless approach to improvement and passion for the sport will allow us to reach fans in a new way and provide them with the fuel to enjoy our longest season yet. Wecan’t wait for fans to try it!”
Alex Grappo, Drive Coffee CEO and Founder said:
The partnership with Formula 1 was a natural fit given the unwavering commitment on both sides to the shared values of excellence, performance, innovation, and resiliency. The unique environment of the last 18 months has made us more committed than ever to the Drive Coffee core values of keeping people fuelled,
optimistic, and inspired even in the face of challenges and adversity. We have always believed that the way people start their mornings will set the stage for what happens in the days ahead. The confidence placed in us by Formula 1 with this partnership provides us the unique opportunity to now enable millions of
Formula 1 fans to start every morning, and fuel each day, with an experience inspired by one of their greatest passions.