Ed Carpenter Racing introduced a brand new look including new logo and brand colors ahead of the start of the 2025 NTT INDYCAR SERIES season.
ECR’s ownership group is now comprised of four Indianapolis businessmen: Ed Carpenter, Ted Gelov, Tony George and Stuart Reed. Gelov, owner of Heartland Food Products Group, is the newest addition to the team. Heartland FPG is best known for their consumer brands Splenda and Java House Coffee, both of which are Hoosier companies. Coincidentally, Splenda’s packaging facility and ECR’s race shop are both on Georgetown Road with locations less than one mile apart. In addition to its versatile Peel n Pour™ single serve beverages, Java House owns and operates cafes in the Indianapolis and Lafayette, IN markets.
Speaking about the new look, Carpenter said:
After 13 years of competing for and operating Ed Carpenter Racing, I am very proud of our history and am as equally excited about our future. This new brand has been in the works for months and I am thrilled to share it with our current and future fans. To me, this is symbolic of the next phase in ECR’s evolution as we take aggressive steps towards getting back to victory lane and contending for championships. I cannot wait to kick of the 2025 season!”
Ted Gelov, Chairman and CEO of the Heartland Food Group and new co-owner od Ed Carpenter Racing has been appointed CEO of ECR commented saying:
We are evolving as an organization with a focus on innovation and a culture that strives for excellence. Our team is filled with talented drivers, engineers, mechanics and commercial members. I am thrilled to be a part of the future of ECR!”