W Series, the all female racing category announced on Tuesday that they have appointed Craig Edmondson to the role of Chief Commercial Officer.
Edmondson who has worked with the Premier League in England commented saying:
I’m delighted to be joining W Series at such an exciting time for the business. The growth since launch just over two years ago has been remarkable. Our new partnership with Formula 1 is a ringing endorsement of W Series’ mission to further the interests and prospects of female racing drivers everywhere and is a fantastic opportunity to maximise our reach and impact.”
W Series CEO Catherine Bond Muir commented saying:
We promised that W Series would be bigger and better in the future and Craig Edmondson’s appointment, fresh off the back of our announcing that our 2021 on-track racing calendar will include eight Formula 1 support races, is further proof of our determination to spread our message farther and wider. Craig has helped grow both early-stage businesses and sporting behemoths such as the Premier League, and that wealth of experience makes him a hugely valuable addition to W Series’ already dynamic and dedicated team.”