The Sauber F1 Team announced on Friday that they have signed a deal with Swiss manufacturer Edox which sees the brand become a premium partner to the Hinwil based outfit for the 2016 Formula One season.

Speaking about the new partnership, Sauber F1 Team Principal Monisha Keltenborn commented by saying:

We are very pleased to be able to announce a new partnership with such a prestigious brand. Edox and the Sauber F1 Team are a perfect match and it is great to have Edox on board as one of our Premium Partners in what is a long-term partnership. Not only are crafts and timing two shared attributes that define both companies, there are also strong foundations between our companies. Both companies have a tradition as family businesses in Switzerland and stand for efficiency, accuracy, high-tech, design, further development and continuing optimisation.

CEO of Montres Edox and Vista SA, Alexandre Strambini commented by saying:

“Formula One is an ideal platform for our brand. Formula One, and theSauber F1 Team in particular, stands for Swiss precision, cutting-edge technology, innovation and history. These are all values which have similarly strengthened the Edox brand philosophy from

the beginning, and which define our affinity with motorsport’s crowning discipline. Furthermore, Formula One enjoys above-average popularity in Europe, America and Asia, where Edox has a growing distribution. For us, as a Swiss watch company with a watchmaking history dating back more than 130 years, it is very important to work together with the appropriate team. With its Swiss roots, high performance aspirations and a huge popularity rating, the Sauber F1 Team is the ideal partner for us. We will soon launch the first amazing timepiece carefully engineered for the fastest drivers on our planet.

 

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