Extreme E the all electric SUV Racing Series which will launch in 2021 have announced a three year contract with broadcaster RTL 7 in the Netherlands. The new deal means that Extreme E will be available to 15 million people.
The RTL announcement is the latest in a number of broadcast partnerships for Extreme E, BBC (UK and Ireland), FOX Sports (United States, Canada and the Caribbean), FOX Sports Asia (Southeast Asia), FOX Sports Australia, Mediaset (Italy), Sony India (Indian subcontinent), TVNZ (New Zealand), RTM (Malaysia), Dubai Sports (Middle East), RDS (Canada), China Sports Zhibo.tv (China) and BTRC (Belarus).
Ali Russell, Chief Marketing Officer with Extreme E commented saying:
As we build towards our inaugural season in 2021, it is important that we are able to bring all the action to television screens around the world.
“Extreme E is slightly different to most motorsport series in that we won’t have spectators on-site. This means our broadcast agreements are even more vital, as we aim to make the championship as accessible as possible for all of our fans. I’m delighted that we are partnering with RTL 7 to bring our series to The Netherlands, where people have a real appetite for motorsport.
“Extreme E is unquestionably about racing, but just as importantly, we have a duty to raise awareness of environmental issues and the impact of climate change, while promoting the adoption of electric vehicles to help preserve the planet. We are looking forward to showing our exciting new series to the world!”
Director of Content with RTL The Netherlands, Peter Van Der Vorst commented on the news saying:
We have a long track-record in embracing new initiatives and building brands in motorsport. When the first plans of Extreme E unfolded, it certainly sparked our interest. The connection between motorsport and electric vehicles in conjunction with the plan to help preserve the environment and protect the planet is unique. The dedication of the Extreme E team and the confidence we received from them regarding earlier projects made it an easy decision for the both of us. We are ready for the new challenge in motorsport and looking forward to bringing our viewers the impressive new radical Extreme E series.
Extreme E will get underway on January 23/24 2021 at Lac Rose, Dakar, Senegal. Speaking to Paddock Eye on Monday, Chip Ganassi Racing’s Extreme E driver Sara Price said that it has been difficult due to the lockdown in place due to COVID 19 however, the Californian is hopeful that she will get to test the Odyssey 21 in the next few months.
For more information about Extreme E visit – https://www.extreme-e.com/en/index