Extreme E the all electric SUV racing series that will make its debut in 2021 announced today (Wednesday) that Montreal based national broadcaster Reseau Des Sports (RDS) have been named the second Canadian TV partner of the new series which gets underway in January.
Chief Marketing Officer with Extreme E Ali Russell said:
Our portfolio of broadcast partnerships continues to grow at pace. This deal with RDS will allow us to strengthen our engagement with Canadians, who are well known for loving their sports, adventure, and travel led content, and have a strong affinity with purpose and a responsibility for our planet.
“Our sustainability message and legacy goals have been front-and-centre for all of our stakeholders, and with the positive reaction we saw worldwide following our recent 50-50 male-female format announcement, our innovation on all-fronts is proving to be our strength. We’re extremely proud of the commitment RDS has outlined here and look forward to bringing Extreme E to the Canadian audience.”
Vice President of Programming with RDS, Robert Turcotte said:
We are happy to bring the innovative focus of Extreme E to RDS’ viewers and work together to reach more motorsport fans in Canada. We feel that our viewers will appreciate the core facets of a series that is both intriguing and exciting and unlike anything else out there.”
RDS is the latest broadcaster to be confirmed as a TV partner to Extreme E with the BBC (UK and Ireland), Fox Sports Asia, (South East Asia), Fox Sports Australia, Mediaset, (Italy), Sony India, (Indian subcontinent), TVNZ, (New Zealand), RTM, (Malaysia), Dubai Sports, (Middle East) and BTRC, (Belarus).
RDS become the second broadcast partner to Canada as Fox Sports will also broadcast Extreme E in Canada as well as the United States Of America.