Extreme E, the new all-electric off-road racing series which will host its inaugural event in Saudi Arabia next month has announced the launch of their Count Us In Campaign joining forces with Count Us In to launch the “Extreme E Count Us In Challenge” – which uses the power of sport, and the excitement of motor racing, to inspire fans to take practical steps on climate change.
The challenge calls on Extreme E’s fans to take steps to reduce their carbon footprint and, in doing so, urge governments, cities and businesses to accelerate progress on climate action. Speaking about the new campaign, Founder and CEO of Extreme E, Alejandro Agag commented saying:
More people watch sport than science documentaries, and with 24% of global greenhouse gas emissions coming from transport, Extreme E believes it can use its powerful media platform to shine a spotlight on the issues we face, and the need to act now to help protect our futures.
“We are proud to be joining forces with Count Us In as, in addition to raising awareness of the climate crisis, we can now drive our fans, teams, drivers and staff to take impactful action. All of course within a competitive campaign which matches our sporting ethos, and proves that all our actions no matter the scale, have a huge impact when combined.
Nico Rosberg, founder and team boss of RXR and 2016 F1 champion commented saying:
Sport is an amazing platform to not only drive awareness, but also inspire action in the fight against climate change – the single biggest threat to our planet today. Me and my team Rosberg X Racing are proud to be a part of the Extreme E Count Us In Challenge. I hope every fan can take a simple practical step to protect what they love from climate change.
Chip Ganassi Racing’s Sara Price commented saying:
Extreme E is really opening my eyes to the issues our planet is facing. There are so many possibilities to leading a less carbon intensive lifestyle like living minimally and avoiding excess waste. The Extreme E Count Us In Challenge is a fantastic opportunity for our fans to take action too – this will not only help the planet, but also help my team, Chip Ganassi Racing, top the sustainability leaderboard.
Christiana Figueres – co-founder of Global Optimism, and the former UN Climate Chief who oversaw the Paris Agreement’s adoption – is backing Count Us In, convening a group of influential figures across sport, entertainment, civil society and science to highlight the importance of individual action. She commented:
“Tailpipe pollution is literally choking us to death and that is a problem we are both victims and causes of, but we can change the status quo. The transportation revolution is at a tipping point, with technology in place to end the need for polluting vehicles. I applaud Extreme E, the drivers and motorsport heroes who are using their influence to ensure a groundswell of support for policies and practices that bring forward the low carbon future.”
Nigel Topping, UK High Level Champion for Climate Action COP26, who is leading the Race to Zero, said:
“I’m delighted to see the launch of the Extreme E Count Us In Challenge. To curb emissions as quickly as possible, we need a combination of action from businesses and governments and the support of society-at-large to help create a net zero world. Citizens all over the world taking impactful steps – such as talking to their leaders and friends, and reducing their own carbon footprint – is a fundamental part of demonstrating to companies and governments that our whole society is in the Race to Zero emissions.”