Extreme E, the all-new electric off-road racing series will launch this weekend with their inaugural Xprix in Saudi Arabia.

Speaking about the upcoming season, Extreme E founder and CEO Alejandro Agag commented saying:

Extreme E is a much anticipated racing series being launched to showcase the uncompromising ability of environmentally friendly technology to power automobiles across the most challenging terrains worldwide.

“We chose to organise our first ever race in AlUla, with the aim to shed light on the threats presented by desertification. The magnificent sand dunes and breathtaking views of AlUla will represent the perfect backdrop to showcase the exploits of the innovative engineering masterpieces and the world class driving capabilities taking part in the competition.”

Phillip Jones, Chief Management and Marketing Officer, Royal Commission for AlUla, said:

“Anyone who has been to AlUla knows that it is a place of exceptional natural beauty and deep history with incredible landscapes. Visitors can explore ancients cities with elaborate monuments built out of sandstone mountains, visit our Old Town with its labyrinth of mudbrick houses or do an adventure or wellness activity in the oasis or desert.

“It’s a truly special place and at the RCU we are focused on safeguarding the natural and cultural landscape, sustaining eco-systems and wildlife and developing light-touch tourism experiences that hero the landscape.

“Extreme E offers an invaluable opportunity to communicate the extraordinary heritage and cultural significance of AlUla as well as our efforts to future proof the destination for the enjoyment of future generations of visitors.”

Prince Khalid Bin Sultan Al-Abdullah Al-Faisal, chairman of the Saudi Automobile and Motorcycle Federation (SAMF) who are organising the race with Extreme E, said:

“Saudi Arabia is a country that has hosted desert rallies for more than half a century and is home of the world’s largest continuous sand desert, so it presents the ideal setting for Extreme E to highlight challenges presented by desertification. The terrain in AlUla is stunning and unforgiving. There is no question that the winning combination of driver and machine will be a deserving one.

“Extreme E represents a natural partner for Saudi Arabia when it comes to raising awareness around the need to adopt environmentally friendly means of energy production. The Kingdom is placing significant resources to build its renewable energy sector as part of its Vision 2030 and as demonstrated by projects such as the forthcoming launch of the King Salman Renewable Energy Initiative

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