Extreme E, the all-electric SUV racing series announced on Friday that they have entered into a new partnership with British Airways.
The new partnership will see How to Build a Race Car, Electric Odyssey and Climate Changers will be shown on their in flight entertainment system High Life on all their long haul flights.
Ali Russell, Chief Marketing Officer with Extreme E said:
We are delighted that British Airways has chosen Extreme E’s magazine shows for its prestigious High Life entertainment package. Our sport for purpose championship has so many fascinating stories to tell – everything from the creation of the incredible ODYSSEY 21 electric race car to life on our ocean centrepiece, the St. Helena. These programmes add so much additional depth to the championship and extend the conversation outside of the racing itself.
“Extreme E’s plethora of behind-the-scenes content which includes the fascinating people, the technology, the science and the legacy initiatives, all make for compelling viewing not only for lovers of motorsport but for anyone with a sense of adventure and care for the environment and I’m confident they will delight and entertain BA’s discerning traveller