Extreme E, the all new electric SUV racing series which launches in March announced on Tuesday that Sky Sports have secured the broadcast rights for the UK and Republic of Ireland.
Speaking following the news, Ali Russell, Chief Marketing Officer with Extreme E commented saying:
Sky Sports is one of the leading sports broadcasters in the world and I’m delighted it will show Extreme E. The UK and Ireland has a huge appetite for motorsport and with the help of Sky Sports, we will reach a massive audience through this partnership.
“But our collaboration is about a lot more than airing exciting racing, as we share a common mission around the environment, it is fantastic to see the great work Sky is doing around its business practices and investments to protect our planet. Through our shows we will highlight the climate crisis and what we as a championship is doing to help, and how everyone can make a difference.”
Sky Sports Managing Director Rob Webster commented on today’s announcement saying:
We are really pleased to add Extreme E to our portfolio of live sport. The series not only brings an exciting new racing circuit to the calendar of our motorsport fans, but also carries an important message around climate change. At Sky, we believe that our voice and reach can play a vital role in empowering our customers, partners and industry peers to build a better world.”