Formula One and the FIA announced on Monday that the #WeRaceAsOne campaign which was launched last season as a result of the COVID-19 global pandemic has teamed up with Global Citizen which will see Global Citizen serve as the official charity partner of the #WeRaceAsOne initiative.
Speaking about the news, Formula One Chairman and CEO Stefano Domenicali commented saying:
We are very excited at the prospect of partnering with the incredible team at Global Citizen, whose passion and delivery of lasting positive change are perfectly aligned with our focus at Formula 1 to leave a positive impact on society, the environment and our sport. We’re proud of the WeRaceAsOne platform in encouraging the community, F1 fanbase, and Global Citizen’s millions of engaged supporters to come together to support positive change against the most important issues facing our sport, and the world. While our commitment to tackling issues of sustainability and diversity in our sport is important, it is our actions that we’ll be judged on, and this long-term partnership will show our commitment to deliver on our plans.
FIA President Jean Todt commented on the announcement saying:
“It is very encouraging to see this strong action undertaken by Formula 1 in partnering with Global Citizen. Under the umbrella of the FIA #PurposeDriven movement – which centres around the four key pillars of Health and Safety, Environment, Diversity & Inclusion, and Community Development– the WeRaceAsOne initiative demonstrates the commitment of the FIA Formula One World Championship to have a long-term beneficial impact by engaging with its millions of fans on these topics. This partnership will increase the positive impact of F1 on people’s lives.”
Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty by 2030. WeRaceAsOne priorities directly align with Global Citizen’s Recovery Plan for the World, including the organization’s commitment to the environment, equal opportunity, education, and citizenship, making them a perfect partner to help us to achieve our campaign goals. Formula 1 and Global Citizen are excited about the prospect of working together to develop campaigns that mobilize audiences across the globe, and the effort will support the delivery of our sustainability, diversity & inclusion, and community goals through content, storytelling, action, rewards, and impact.
Hugh Evans, co-founder, and CEO of Global Citizen commented saying:
Global Citizen is excited to partner with Formula 1 to inspire long-lasting change. ‘WeRaceAsOne’ is a powerful example of what partnership can produce and together we are committed to locking arms with Formula 1 to advance meaningful work in areas of sustainability, inclusion and community. Global Citizen’s ‘Recovery Plan for the World’ policy agenda focuses on collaborating with businesses like Formula 1, governments, philanthropists, and athletes and entertainers to kickstart a global recovery. As part of the ‘WeRaceAsOne’ effort, we aim to have a positive impact on the world through sport.”