Get ready to celebrate with the winner of the 100th running of the Indianapolis 500 presented by PennGrade Motor Oil on May 29.

If you are lucky enough to be attending this historic event you are in for a real treat. The Indianapolis Motor Speedway are teaming up with the American Dairy Association and Prarie Farms to add to this spectacle at the Brick Yard.

On race day 100,000 16oz pints of Prairie Farms milk will distributed to fans sitting in the grandstands along the front straight and will be distributed at various locations throughout the race. Speaking about this opportunity, President of Indianapolis Motor Speedway J Douglas Boles commented by saying:

Drinking the milk in Victory Circle is one of those special traditions that sets us apart from other events This year, as we mark the 100th Running of ‘The Greatest Spectacle in Racing,’ we felt it was important to bring as many fans as possible into the mix. This 100,000-strong milk toast will be an epic part of an unforgettable Race Day.

Deb Osza from the American Dairy Association of Indiana commented by saying:

Being a part of the victory celebration and that famous drink of milk, representing Indiana dairy farmers who produce the milk is a special thrill, honor and tradition of American Dairy Association Indiana, We are excited to continue our partnership with the Indianapolis Motor Speedway and the Indianapolis 500 Mile race in 2016 at the 100th Running of the Indy 500. We’ll be there helping distribute 100,000 milks. We hope to see you on Race Day!

The tradition of the winner of the Indianapolis 500 drinking milk began with three time champion Louis Meyer in 1936.

Speaking about the initiative, Prairie Farm CEO Ed Mullins commented:

Prairie Farms is looking forward to providing milk for the World’s Largest Milk Toast and we’re proud to be part of the most iconic celebration in sports, We strongly believe in giving back to the communities we serve. Not only is Prairie Farms providing 100,000 commemorative bottles of milk for the celebration, our farm families and employees will be there to engage with race fans throughout the day.

 

 

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