The Sahara Force India Formula One Team have had a busy start to launch week. On Monday the outfit confirmed that they have entered into a partnership with FXTM, on Tuesday the Silverstone based outfit announced that they have entered into a partnership with fashion label Farah.
The new partnership will see Farah supply Force India team members with clothing that will be warn when they are travelling to and from events starting with next weeks winter testing programme at the Barcelona Circuit Du Catalunya.
Speaking about the new partnership, Sahara Force India team principal and managing director Dr Vijay Mallya commented by saying:
It’s important for our team to be stylish and comfortable while travelling around the world and we are delighted to team up with Farah. The designs they have chosen for our team include some classic lines that reinforce Farah’s reputation as a traditional brand with a contemporary twist.
Brand director of Farah Menswear Mark McCann commented by saying:
We are delighted to join Sahara Force India as their Official Apparel Partner for 2017. They represent one of the youngest and most exciting teams in Formula One today as they continue to take on the established players in this extremely competitive sport. We believe both brands appeal to a similar young audience and it’s been a real pleasure to dress the team members in our collection. We look forward to an exciting year working together and the opportunity to celebrate Sahara Force India’s continued success story.
Winter testing gets underway at the Barcelona Circuit Du Catalunya on Monday 27 February.