W Series announced on Monday ahead of the sports return to racing this weekend in Austria this weekend alongside Formula One that Ferrari Trento has been named the official sparkling wine supplier to the sport.
Speaking about the news, W Series CEO Catherine Bond Muir commented saying:
“W Series has much to celebrate this year as we embark on our landmark partnership with Formula 1 which will see our female racing drivers go wheel-to-wheel at some of the world’s most iconic circuits. There is no better way to toast our arrival on motor racing’s greatest stage than with a glass of Ferrari Trento, the award-winning toast of F1 celebrations. Having an existing F1 partner come on board is the latest endorsement of W Series’ mission and I am delighted that Ferrari Trento has recognised the value of aligning with us. We’re in discussions with other brands within F1’s ecosystem and are confident this is just the beginning.”
Matteo Lunelli (President & CEO, Ferrari Trento) said:
“It is with great pride that we round-out our presence in the racing world through this partnership with W Series. We advocate female leadership and empowerment, causes which must be furthered by raising up women in sport as well as in other sectors. We have had the pleasure of seeing some fantastic female athletes toast with Ferrari Trento throughout our history, and are looking forward to continuing this by adding the W Series champions to our hall of fame!”