Formula One announced on Tuesday that they have signed a three year contract with Italian sparkling wine manufacturer Ferrari Trento. Speaking about the new partnership, Formula One Chairman and CEO Stefano Domenicali commented saying:
We are thrilled to announce Ferrari Trento as an official Partner of Formula 1. Celebrating success is in both our DNA and having Ferrari Trento at the heart of the sport’s most iconic celebratory moment makes them such a natural partner for us. For more than a century, Ferrari Trento has been synonymous with Italian excellency, pouring their passion into creating fine sparkling wines capable of elevating any moment, and we look forward to working together to create and enhance our fan experience on and off the podium.
Matteo Lunelli, President and CEO of Ferrari Trento commented saying:
We are very excited to announce this partnership with Formula 1 which is both an achievement and a starting point for us. It’s an achievement because it demonstrates the renown and the appeal that Ferrari Trento wines enjoy internationally, thanks to our team that works tirelessly across the board. It’s a starting point because we are just beginning this extraordinary adventure that will allow us to bring the Italian Art of Living to the celebrations of Formula 1. We decided to embark on this project even in this complex time that the world is currently experiencing, because we strongly believe in the future of Ferrari Trento.
Simone Mase, General Manager Lunelli Group commented saying:
“This collaboration is based on shared values, such as the pursuit of excellence in every detail, innovation
and passion. It is a great source of pride for us at Ferrari Trento and, I believe, a testament to the global
appreciation of Italian excellence.”