The Sahara Force India Formula One Team have confirmed that they have entered into a partnership with eye-wear specialists Foresight & Vision for the 2017 season and beyond. The new deal will see Force India’s drivers and crew members wearing Foresight & Vision brands sunglasses LDNR and The Eye Respect throughout race weekends.
LDNR and The Eye Respect logos will appear on the VJM10 as well as on driver race suits. Speaking about the new partnership, Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India commented by saying:
I’m very excited to begin our collaboration with Foresight & Vision. Formula One is the most glamorous global sport and a great match for a fashion brand. Eye Respect and LDNR have developed a wonderful range of glasses and sunglasses, which combine colour, style and elegance – the perfect addition to the Formula One paddock.
CEO and Creative Director with Foresight & Vision Jonathan Van Blerk commented by saying:
Working with Sahara Force India is a perfect fit for our brand. We share their fighting spirit and we always strive to punch above our weight as we develop our eyewear brands. The Formula One environment gives us a fantastic opportunity to tell the world about our products and I’m truly delighted to begin our partnership with Sahara Force India.