Formula One announced on Friday that they have entered into a new partnership with British luxury goods retailer Asprey to commemorate the introduction of the new for 2022 Formula One car. Speaking about the partnership, Ben Pincus, Director of Commercial Partnerships at Formula 1®, said:
We’re delighted to be collaborating with Asprey on this new collection to celebrate the launch of the F1
2022 car and the exciting new era of our sport. Whilst we look forward to the future of F1, with even more
action-packed racing next season and beyond, it’s important to acknowledge the heritage and history that
connects our brands, as we bring fans something special to commemorate the moment.
John Rigas, Chairman at Asprey said:
“Asprey is thrilled to be collaborating with Formula 1. Our designers and artisans have created a beautiful
collection of silver, silk and jewellery pieces that captures the essence of modern Motorsport especially so
at a time of the introduction of the revolutionary new car featuring enhanced aerodynamics and a
philosophy of environmental sustainability”.