New McLaren Executive Director Zak Brown believes that Formula One should do more to promote itself and that hey should look at a shorter event.

Brown, who had been linked with a position in Liberty Media comes from a marketing background and feels that Formula One should have ’21 Super Bowls’.

Brown feels that the sport needs to do more to engage with the fans who occupy the grandstands.

Brown also feels that Chase Carey, the new Formula One Chairman can use his media background to boost the sport.



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