Formula One and global video conferencing platform Zoom have entered into a new partnership to provide fans with unique behind the scenes access to the paddock starting this weekend in Hungary.
Fans will get exclusive insight from personnel around the F1 paddock including former drivers.
Formula One Sponsorship Director Ben Pincus commented on the new partnership saying:
Zoom by its very nature is about enabling and connecting businesses remotely and this partnership, which has been developed virtually, is an example of just that. “We are excited to work with Zoom to continue to connect businesses and their VIPs through this virtual hospitality experience.
“We hope this will be the first of many innovations we roll out in the coming months for our partners. Over the past few months, through Project Pitlane and Virtual Grand Prix races, we have seen the ability to innovate is imperative as we collectively adapt to an environment that continues to evolve.”
Janine Pelosi, Chief Marketing Officer with Zoom commented on the new partnership saying:
During this challenging time, organisations such as Formula One still need to provide engaging experiences for fans and enterprises need to offer unique opportunities for their top prospects, and Zoom is here to help.
“The Virtual Paddock Club is the best way to recreate that VIP sports experience from home. Long run, there’s an opportunity for a hybrid virtual/in-person model so distance is no longer a barrier to sports hospitality.”