Chip Ganassi Racing announced today (Monday) that they are running their first ever digital fan fest across Facebook, Twitter and Instagram to give their fans across both the Verizon IndyCar Series and the Monster Energy NASCAR Cup Series behind the scenes access to what goes on with the team at both the 102nd running of the Indianapolis 500 presented by PennGrade Motor Oil, the Coca-Cola 600 and the NASCAR Xfinity Series Alsco 300.
The Digital Fan Fest which takes place from May 24th to 27th includes:
The New Autograph: Along with the emergence of the social media world, some previously held beliefs have changed. For one, the new autograph to some, is a celebrity LIKE or retweet of a post on social. The CGR NASCAR and INDYCAR drivers will be giving fans a LIKE for anyone that uses the hash tag #DigitalFanFest on Twitter or Instagram between 12:00-1:30 pm on Thursday, May 24. If the post is especially good, they might even retweet or repost it. So Kyle Larson, Jamie McMurray, John Hunter Nemechek, Scott Dixon and Ed Jones will be looking to see how creative fans can be. The team will also give away a number of prizes throughout the weekend, with the grand prize being a race-worn Kyle Larson firesuit.
Tour de Shop: On Facebook, Instagram and Twitter, CGR will launch a variety of behind-the-scenes tours of both CGR race shops in Indianapolis and Concord, NC. Fans will go into areas never before seen to gain better insight into how a race team with so many different cars and in different series operates.
- Launch of the CGR Podcast: Learn more about all of the people that comprise CGR from all teams and all departments. The series will lead off with the Chief Operating Officer of CGR, Doug Duchardt, followed by NASCAR team Managing Director, Max Jones as well as the driver of the No. 42 Chevrolet, Kyle Larson.
- Be Part of the Team: Through a series of Instagram stories over race weekend in both Indianapolis and Charlotte, CGR will take you to places rarely seen before like: team meetings, the driver’s green room, their motor coach, team transporters, driver introductions, maybe even a view from the spotter’s stand and much, much more.
- At the Race shop: In addition, any fan that uses the hashtag #DigitalFanFest from the CGR race shop will also be eligible for a special discount on all CGR merchandise. There may even be a few surprises at the shop.
Speaking about the initiative, Chief Operating Officer of Chip Ganassi Racing, Doug Duchardt commented by saying:
The Digital Fan Fest is simply another way to create unique digital marketing content to engage both our current fans and hopefully build our fan base. We had much success over the years with the Ganassi Sound Garage and this is simply employing that same concept of using social media to make an impact for our team and our partners’ brands
Kyle Larson, driver of the No.42 DC Solar/Credit One Bank Chevrolet commented on the news saying:
I think this is going to be pretty cool and different. I like the way our team is always trying to do different things to connect to our fans and even more importantly find new fans too. I am looking forward to this.
Ed Jones, driver of the No.10 NTT DATA Honda who will start the 102nd running of the Indianapolis 500 presented by PennGrade Motor Oil from 29th place on the grid commented by saying:
I am only 23 and social media is the way that so many of us communicate and I think that having the team attack the biggest race weekend of the year in this manner is great. I am looking forward to seeing the different posts from our fans and especially even seeing what Kyle and Jamie and our NASCAR teams will be doing throughout the weekend.