Arrow McLaren announced on Wednesday that they have entered a multi-year partnership with cloud company, Genesys, who become an associate sponsor to Alexander Rossi’s No.7 VELO Chevrolet.
Gavin Ward, Team Principal, Arrow McLaren, said:
“We’re excited to welcome Genesys to our McLaren Racing family and represent their brand within the NTT INDYCAR SERIES. With its Indianapolis footprint, Genesys understands IndyCar and our connectivity in being solutions-oriented organizations.”
Barbara Holzapfel, Chief Marketing Officer, Genesys, said:
“With our deep roots in Indianapolis, we’re excited to further immerse ourselves in the community by partnering with Arrow McLaren with whom we share a drive for performance, teamwork and innovation. Much like organizations in today’s experience economy, the Arrow McLaren team depends on a winning combination of human and machine to achieve the competitive advantage they need in their race to win. Genesys brings together data, AI-powered innovations and the best talent to help organizations around the world make the right decisions at the right time to drive loyalty winning customer experiences at scale.”
Genesys are no stranger to the NTT INDYCAR SERIES having previously sponsored Andretti Global.