The Aston Martin Cognizant Formula One Team announced on Monday that Swiss watch brand Girard-Perregaux have been named official watch supplier to the Silverstone based outfit.
Speaking about the news, Tobias Moers, Chief Executive of Aston Martin Lagonda remarks:
“The real beauty of partnerships such as this one is that, although we share very similar core values, the two brands can learn a great deal from one another. Girard-Perregaux is a prolific innovator in the use of materials and new technology. We both create highly desirable luxury products that are beautifully designed, deliver a powerful performance and exhibit flawless execution.”
Otmar Szafnauer, Aston Martin Cognizant Formula One™️ Team Chief Executive Officer and Team Principal, says:
“We at Aston Martin Cognizant Formula One™️ Team are thrilled to be announcing a partnership with Girard-Perregaux today. Aston Martin and Girard-Perregaux share so many brand touchpoints – a rich history, a glorious heritage, and a relentless devotion to the pursuit of premium quality combined with high technology. On the racetrack, time, too, is of the essence. Formula One™️ and Aston Martin Cognizant Formula One™️ Team in particular will prove themselves to be respectively a fantastic promotional platform and a brilliant marketing partner for Girard-Perregaux, whose timepieces lead the way in terms of quality and desirability.”
Patrick Pruniaux, Girard-Perregaux’s Chief Executive Officer, adds:
“2021 is an important year for both Girard-Perregaux and Aston Martin. We are celebrating an astonishing 230 years of watchmaking, whilst Aston Martin celebrates its return to Formula 1 as a works team for the first time in over 60 years. We have much to celebrate so uniting our worlds to create something special is the perfect way to acknowledge and appreciate these milestones.