The Stewart Haas Racing Monster Energy NASCAR Cup Series team announced on Friday that they have entered into a partnership with Go Bowling, for the upcoming Go Bowling 235 race on the Daytona International Speedway road course on August 16 and the Go Bowling 250 NASCAR Xfinity race at Richmond Raceway on September 11.
Go Bowling will serve as primary sponsor to Aric Almirola in the No.10 Ford Mustang in Daytona while they will also serve as primary sponsor to the No.98 Ford Mustang of Chase Briscoe in the NASCAR Xfinity series.
Speaking about the announcement, President of Strike Ten Entertainment, the marketing division to of American bowling John Harbuck said:
“Our partnership with Stewart-Haas Racing has proven to be very effective at reinforcing the bowling brand among consumers, many of whom are also fans of NASCAR. “Specifically amid this COVID-19 era, we’re highlighting the cleanliness of our bowling facilities and the safety protocols we have in place to ensure customers are able to stay healthy and safe while enjoying themselves in a fun and welcoming environment.”
Aric Almirola commented saying:
Bowling and racing line up well together. “It’s a great team-building sport that we’ve used at Stewart-Haas Racing, but it’s also something you can do with your family and friends, regardless of age or experience. Bowling has always been the crowd pleaser in the Almirola household.
Chase Briscoe commented saying:
When you’re pouring all your time, effort and money into racing, bowling has always been a nice, affordable way to sort of get away and hit the reset button. “If our race got rained out, we’d head to the local bowling alley and have some fun. That’s where we hung out with all our racing buddies when I was coming up through sprint cars, and it’s still where we go now that I’m in NASCAR. I’m always up for hitting the lanes and knocking down some pins.”