Seven-time Formula One world champion, Sir Lewis Hamilton and his Mercedes AMG PETRONAS F1 Team announced on Tuesday that they have launched a new charitable initiative called Ignite to help promote diversity and inclusion in motorsport. Speaking about the new initiative, Sir Lewis Hamilton commented saying:

Mercedes have long supported my ambition to improve diversity and inclusion within the motorsport industry. I am so thrilled that, through Ignite, we are able to formally work together to achieve this. Diverse workforces are not only more successful but are also the morally correct approach for any industry. The findings of The Hamilton Commission have provided us a fantastic base to begin our work, and I am confident that Ignite will result in real, tangible change within motorsport. For 15 years, I have remained one of the few Black employees within Formula 1, and I am proud that my work with Mercedes is going to change that for the better.

Mercedes AMG PETRONAS F1 Team Principal, Toto Wolff commented on the news saying:

I am delighted today that we can finally talk about our plans for the Ignite initiative. Since we announced our intention with Lewis at the start of the year to create a joint project, a great deal of work and discussion has taken place in the background to refine our aims and our mission. Opening up motorsport and becoming a more diverse and inclusive team are fundamental to our team’s values and, with the full support of Mercedes-Benz, we are committed to making a positive impact on society and building a platform from which future generations can access and enjoy our fantastic sport. Ignite will complement our team’s own Accelerate 25 programme, and through these platforms we hope to see much more talent from under-represented groups both join our team and take up careers in the wider motorsport industry.

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