Rahal Letterman Lanigan Racing announced on Tuesday that they have entered in a strategic partnership with High Rock Vodka by Sugarlands Distilling company in collaboration with NASCAR legend Dale Earnhardt Jr and his wife Amy Earnhardt.

The new partnership with Rahal Letterman Lanigan Racing will see High Rock Vodka serve as primary sponsor to Graham Rahal for the double-header in Iowa as well as serving as a season-long associate sponsor to the No.15 Honda.

The High Rock Vodka logo will appear on the engine cover of Graham Rahal’s car during the 106th running of the Indianapolis 500 presented by Gainbridge next month.

Speaking about the news Rahal said:

“I’m looking forward to working with Sugarlands in this new category, as well as with Dale and Amy. As the Earnhardt’s know, our sport has some of the most devoted fans who pride themselves in supporting our sponsors. “Sugarlands and High Rock have a fun product, not only to enjoy, but in the experience they want their consumers to have from the fun ‘shines to the High Rock Moments and toasting to milestone memories in one’s life. There’s no doubt we’ll have a few of these High Rock Moments ahead of us this year to celebrate, and I’m looking forward to raising a glass of High Rock when it’s time to do so!”

In collaboration with Digital Ally, Inc. and platinum-selling recording artist O.A.R., High Rock and RLL will present one of the more unique liveries in NTT INDYCAR SERIES history during the Big Machine Music City Grand Prix on August 7.

Digital Ally will turn the design of its livery that weekend over to O.A.R., who will develop the artwork for Christian Lundgaard’s No. 30 in Nashville.

The livery, which is a primary for Digital Ally and its Shield Cleansers brand, will incorporate O.A.R. branding and the band’s custom artwork. O.A.R. will perform as part of its headlining United States tour at Ascend Amphitheater in Nashville on Saturday, August 6, the night before the Big Machine Music City Grand Prix.

O.A.R. drummer Chris Culos said:

“I’m proud to call Nashville home, so the opportunity to design a car for the Music City Grand Prix, which is the day after our concert at Ascend will make this a special weekend for myself and the entire band. “We’re thankful that Digital Ally has been gracious enough to turn over the design of its livery to us, and appreciate all the folks at High Rock, Sugarlands and Rahal Letterman Lanigan for making this happen.

Sugarlands Chief Revenue Officer Patrick Sullivan said:

Working with the team at Rahal Letterman Lanigan has been a fantastic experience and expanding our partnership to include the High Rock brand is a natural fit. “Integrating High Rock into our RLL partnership will increase awareness to a whole new group of racing fans while creating unique branding and activation opportunities, like the O.A.R. paint scheme in Nashville.”


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