US healthcare entrepreneur Brad Hollinger believes that Formula One needs to to do more to tap into the American market as there is great potential for the sport to grow there.

This week has been huge for announcements relating to American involvement in Formula One. Verizon IndyCar Series driver Alexander Rossi confirmed on Wednesday that he will return to his role as reserve driver with the Manor Racing team alongside his drive with Andretti Autosport for 2016.

Mercedes Executive Director (Business) Toto Wolff sold his remaining shares in Williams Grand Prix Holdings to Hollinger making the American the second largest shareholder in the team after team owner Sir Frank Williams. Hollinger now owns 15% in the Grove based outfit.

It was also finally confirmed on Wednesday that the US Grand Prix will go ahead in 2016 at the Circuit of the Americas in Austin, Texas.

Hollinger believes that the addition of the American Haas F1 Team to the grid in 2016 will also help to raise Formula One’s profile stateside.

The Haas F1 Team announced on Thursday that they have signed American teenager Santino Ferrucci as their development driver for 2016. Hollinger believes however that Formula One needs to expand to other areas such as having a race in Los Angels or resurrecting the plan for there to be a race in New Jersey.


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