The month of May is traditionally an excited time for all IndyCar Series fans with the anticipation of the Indianapolis 500. This year however, things are a little different due to the COVID 19 global pandemic. The 104th running of the Indianapolis 500 may have been postponed until August 23 however, there is still plenty for fans to enjoy with social media content from all the teams and drivers for the month of May.

One of the biggest traditions during the month of May is the winner drinking their bottle of milk in Victory Lane and although we have to wait until August for this to happen the American Dairy Association of Indiana have launched a special initiative.

The Hoosier Hereos Month of May campaign has been launched by the American Dairy Association of Indiana to recognise the hereos of Indiana during the COVID 19 pandemic, these can be individuals who have helped out in the local community by supporting people who have been in isolation during lockdown or it could be a first responder or healthcare frontline worker who have helped to keep us safe during this time.

Jenni Browning, CEO of ADAI said:

Being able to honor Hoosiers who show the true winning spirit of the Indy 500 will
bring our communities together. “In addition, organizations and individuals can extend the Hoosier spirit by donating in the names of the nominated Hoosier Heroes to Indiana food banks through ADAI and Feeding Indiana’s Hungry. This campaign will generate the excitement and community
togetherness that is typically part of the Indy 500.

There are two easy ways to participate!

1. Nominate a Hoosier Hero who has gone above and beyond during this time –
from medical professionals and first responders to farmers to food service

2. Donate to provide healthy dairy foods to Indiana food banks. Donations will go
directly to Feeding Indiana’s Hungry (part of Feeding America) and its 11 food
banks in the state. The food banks in turn support local pantries, shelters and other
organizations in their regions. Donations made through the Hoosier Heroes
campaign will supply milk and other nutritious dairy foods to those in need
throughout the state.

FIVE Hoosier hero nominees will receive “Winners Drink Milk” prize packs that include
a special edition etched milk bottle. ONE Hoosier Hero will receive the prize pack plus a
VIP Experience for two with reigning IndyCar Series Champion Josef Newgarden at the Indianapolis Motor Speedway. This one-of-a-kind offer includes tickets to an Indy 500
practice day and an exclusive hour with Josef and his team.

Visit to nominate a hero in your community and
donate. Over the course of the month, ADAI will honor these heroes’ stories on its social
media channels and each nominee will have a chance to win one-of-a-kind prizes fit for a
Month of May celebration.

Jenni Browning went on to say:

“The Hoosier Heroes campaign represents the values of the Indy 500 and the incredible
people of Indiana. “When we are hand-in-hand, working and giving
together, we can always make a difference.”

Entries must be received by Monday, May 25, 2020. The American Dairy Association of Indiana will showcase the five finalists through their social media channels throughout the month of May.

For more information about the American Dairy Association of Indiana visit

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