Hot Wheels, the global diecast company owned and operated by global toy giant Mattel, has teamed up with Gravity Show, which takes place at the NEC in Birmingham, UK, from August 24/25.

  • Hot Wheels™ Legends Tour returns to the UK searching for a car to transform into a 1:64 die-cast and be inducted into the Hot Wheels Garage of Legends™
  • A new live event will be hosted by SlammedUK’s Gravity Show at the NEC, with judging of the three finalists taking place on August 25
  • Judges this year will include Hot Wheels designer Craig Callum
  • Entries are now open for new, classic, road or track vehicles at

Ted Wu, Senior Vice President and Global Head of Design for Vehicles at Mattel commented on the show and partnership saying:

The dedication and enthusiasm we see at Hot Wheels Legends Tour events around the world keep us motivated to build on the tour every year to find more ways to celebrate custom car builders and their drive to become legendary. “The UK always blows us away with unique cars that are worthy of being recreated as Hot Wheels. From sleeper classics from the 60s and 70s, wild one-off customs, iconic race cars to the latest dramatic modified supercars, the sheer diversity and quality make the UK final a tough judgement but always offer true legends

To achieve ‘Legendary’ status and see their unique car lined up on the shelves of toy stores around the world, entrants just need to upload a short video and brief description, highlighting its creativity, authenticity and ‘garage spirit’ at before July 5. Vehicles can be either new or a classic, road or track, with the ultimate winner entering the hallowed Hot Wheels Garage of Legends and securing a lasting legacy in the global car community.

Partners for the 2024 Hot Wheels Legends Tour UK include Smyths Toys, Falken Tyres and Yuasa.

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