Rahal Letterman Lanigan Racing announced on Wednesday that Chicago-based insurance broker, HUB International will serve as primary sponsor to Christian Lundgaard’s No.30 Honda for the upcoming Honda Indy Toronto as the NTT IndyCar Series returns to Canada for the first time in three years.

Speaking about the news,  Larry Lineker, HUB Executive Vice President and a member of HUB’s Executive Management Team said:

The orchestrated intensity of how a pit-stop comes together is the perfect metaphor for how HUB supports its customers throughout North America, and in Canada where we are the largest brokerage in the country. Much like our insurance and risk advisors, the drivers are essential – however, there are dozens of people behind the scenes acting as unsung heroes working together to make the driver’s results and our customers outcomes a success, HUB has a strong affinity for RLL and their ‘team-first’ mantra, as well as the unwavering commitment to success that Bobby Rahal and his drivers exemplify. We are thrilled to be involved with RLL and Christian, a driver full of potential who we are all excited to work with and continue watching as his career takes off.

HUB has deep ties to both the racing and auto industry, supporting the risk management needs of nearly 40% of auto dealerships in Canada. HUB also insures 13 of the full-time IndyCar drivers, which accounts for half of the field. HUB has insured RLL for more than 5 years and has been a partner of RLL as an associate sponsor of Graham Rahal’s No. 15 car for two years.

Team co-owner Bobby Rahal commented on the new agreement saying:

“Our team takes great pride in our relationship with HUB, and we could not be more excited to see this partnership continue to grow. “Outside of our shared love for racing, the HUB team has played a crucial role in the auto industry, supporting the evolving risks of dealers. This is protection that people and organizations like us cannot function without, and we are grateful for their efforts both on and off the track.”

Christian Lundgaard commented on the new agreement saying:

“I never would have guessed there would be so many parallels between an insurance brokerage and racing. “After getting to know the HUB team and learning more about their values and how they operate their business through teamwork and educated risk taking (with protection as the priority), it’s not too far off from how I prepare and work with my team each time I get behind the wheel. I feel very proud to drive the No. 30 HUB car in Toronto in such a monumental race.”

Share This