The NTT INDYCAR SERIES and Hy-Vee announced on Thursday that they have agreed a multi-year contract extension that will see Hy-Vee remain as the primary sponsor to the Iowa Speedway INDYCAR SERIES weekend into 2025 and beyond.
Hy-Vee’s ongoing commitment to motorsports has been demonstrated through its support of the annual INDYCAR event weekend held at Iowa Speedway, which is the longest-standing race held at the 7/8 of a mile oval track located in Newton, Iowa. INDYCAR first began competing at Iowa Speedway in 2007 and this weekend represents the 20th and 21st NTT INDYCAR SERIES races at the venue. The 2024 Hy-Vee INDYCAR Race Weekend will be hosted July 12-14, featuring the Hy-Vee Homefront 250 presented by Instacart (Saturday at 8 pm ET on NBC and Peacock) and the Hy-Vee One Step 250 presented by Gatorade (Sunday at 12 pm ET on NBC and Peacock).
Since 2022, Hy-Vee has served as the host and entitlement partner for the NTT INDYCAR SERIES doubleheader weekend at Iowa Speedway. Attracting capacity crowds with a combination of world-class racing at the “Fastest Short Track on the Planet” and premier live music acts for an entertainment-filled fan experience, has helped transform the INDYCAR weekend into one of the biggest annual events in Iowa. The continued collaboration marks a significant milestone in Hy-Vee’s partnership with INDYCAR, which originally began in 2020 when the popular grocery chain first joined forces with Rahal Letterman Lanigan Racing as a team sponsor in the NTT INDYCAR SERIES.
Randy Edeker, Hy-Vee’s executive chairman of the board stated:
This event has been a great fit for Hy-Vee. “We look forward to continuing to support this race in Iowa by serving as the title sponsor in the years ahead. We set out to make this a world-class event and believe the momentum we have created will continue into the future as INDYCAR continues to gain more fans year after year.”
The 2024 Hy-Vee INDYCAR Race Weekend will officially get underway on Friday, July 12, with the return of Free Family Friday. All fans will once again enjoy free gate admission to Iowa Speedway on the opening day of the three-day weekend festival.
Bud Denker, President of Penske Corporation said:
“We are so proud to continue the partnership with Hy-Vee and build on the success of Hy-Vee INDYCAR Race Weekend well into the future. “With Hy-Vee’s vision and unwavering support, this event has continued to grow and expose new fans to INDYCAR. We thank the entire Hy-Vee team for their partnership and continued commitment to Hy-Vee INDYCAR Race Weekend, and we can’t wait to host another incredible event this weekend at Iowa Speedway.”