The Indianapolis Motor Speedway and NTT IndyCar Series announced on Monday ahead of this weekend’s 105th running of the Indianapolis 500 presented by Gainbridge that they have reached a multi-year partnership with Imperial Supplies.
Speaking about the new partnership, Adam Gonzales, senior director, partnerships, IMS and INDYCAR said:
“We look forward to working with Imperial and its dedicated, knowledgeable staff. “Imperial’s expertise and efficiency will help IMS and INDYCAR manage their maintenance programs year-round.”
The Imperial brand and logo will be featured on the iconic Scoring Pylon at IMS and in Public Address announcements and large-screen video board spots. Imperial also will have the opportunity to host large-scale customer hospitality during IMS events.
Victoria Tylinski, vice president, Marketing and Digital Commerce, Imperial Supplies commented saying:
“Imperial is excited to partner with Indianapolis Motor Speedway and INDYCAR and to connect with this passionate racing audience. “With speed and agility as defining traits of both companies, our brands partner extremely well together.”
The 105th running of the Indianapolis 500 presented by Gainbridge takes place on Sunday and is live on NBC with coverage starting at 11AM.