The Verizon IndyCar Series, Andretti Autosport and Disney Junior TV show ‘Mickey and the Roadster Racers’ announced on Wednesday that they have entered into a partnership for the 2017 Verizon IndyCar Series season.

Starting at this weekend’s season opening Firestone Grand Prix of St Petersburg, Andretti Autosport’s Michael Andretti and driver Ryan Hunter Reay will spearhead youth and family entertainment over the course of the Grand Prix weekend along with team mate’s Marco Andretti, Takuma Sato and Alexander Rossi will participate in special Mickey and the Roadster Racers pit-stop challenges over the weekend.

This partnership will continue through the Toyota Grand Prix of Long Beach in April and over the course of the 101st running of the Indianapolis 500 presented by PennGrade Motor Oil on May 28. Speaking about the partnership, Hulman Motorsports Chief Marketing Officer CJ O’Donnell commented by saying:

We are excited to bring Disney Junior’s ‘Mickey and the Roadster Racers’ to the Verizon IndyCar Series. “The collaboration increases our appeal to a younger audience and adds new excitement as we kick off our 2017 season.

Indianapolis 500 winner and Verizon IndyCar Series champion and driver of the No.28 DHL Honda for Andretti Autosport, Ryan Hunter Reay commented by saying:

Mickey Mouse is such an iconic character that has been part of all our lives. “He was a big part of my childhood, and now my three sons enjoy Mickey and his friends in ‘Mickey and the Roadster Racers,’ which is entertaining and also includes important lessons for young kids. And with this new show, Mickey and I have a lot in common – we both drive yellow and red race cars and we both carry the No. 28.

Andretti Autosport CEO and Chairman Michael Andretti commented by saying:

I’m really honored to have Andretti Autosport as part of this great Disney Junior activation. “My youngest children are huge fans of ‘Mickey and the Roadster Racers’ and I can’t think of a better way to start the 2017 season than with Mickey by our side.

The 2017 Verizon IndyCar Series season kicks off this weekend with the Firestone Grand Prix of St Petersburg.

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